They present you with terrific features to “Shop by Age” or “Shop by Category.” They lead with relevant, seasonal content. At Stella Rising, we recommend five main ways to deliver a successful, functional Amazon Store, and detail them here with context. Amazon Stores provide brands with a great way to showcase products with more creativity, but it’s predominantly an advertising tool and needs marketing budget behind it to drive traffic. Nicetown used the the homepage of their Brand Store as a product guide. Amazon is testing a change to its search suggestions that adds a link to the related brand's store page. Creating great content that drives sales is an iterative process. Malibu C’s store also makes thoughtful use of showcase features, noting that their products are formulated with the purest form of Vitamin C. Shopping is simplified through an intuitive secondary nav that aims to funnel visitors to their most popular category products. It is a beautiful, enticing and effective Brand Store. Battle of the Brands. Why should it be any different with their Amazon Brand Store? One of the tools is an Amazon Store, a mini-website for brands on the Amazon Marketplace, with multiple pages for content and internal links, among other features.You can even run ads off of Amazon on Facebook and Instagram and use an Amazon tag to track the return. We aimed to highlight the diversity of marketing intent that can be achieved in these stores. For a new or emerging brand, this can be a great way to introduce your brand story to shoppers through custom text, image, and video. All Rights Reserved. Get the latest digital marketing insights and trends delivered straight to your inbox. Brands with a Store are now in a prime position – no pun intended – to capture shopper demand off of Amazon. You will need to do what is best for your brand, your product and your team. Even if brands end their relationship with Amazon, shoppers … |, 8 Modern Amazon Store Examples that Inform, Engage, and Inspire, *By submitting your Email Address, you are agreeing to all conditions of our, driving off-Amazon (including Facebook, Instagram, & Google) traffic to Amazon, benefits of driving off-Amazon Traffic to Amazon Stores, seeking an upgrade to your current Store layout, our Amazon Creative Team worked directly with Verilux, one of the most competitive categories on the Marketplace, help you take your Amazon Store to the next level, How Amazon’s New Manage Your Customer Engagement Tool Increases Retention via Email, The End of Amazon Customer Review Reporting [Next Steps For Vendors And Sellers], Amazon Announces Prime Day Lightning Deal Submissions [2021]. Beats’ Brand Store is focused on hit products. Selling on Amazon is an excellent opportunity for brands to gain visibility and sales. Clicking into the respective categories in the top navigation, we find that La Colombe has artfully combined imagery and accompanying text throughout. Your Brand Store will be unique and evolve as the seasons, your products and your brand itself, change. Maintaining both the individual and group identity of these brands is commendable and why we gave them the top spot in our rankings. This permits Amazon Customers to jump to the category or just select a best-selling product. What are CNAME Cloakers? For us, this newer, smaller, brand hangs out with the big brands with its well-designed and well-executed Brand Store. Amazon is becoming brand-centric. The pages are exquisitely branded, feature links to products and give customers the ability to explore all the brands under the Mars Wrigley Confectionery umbrella. Customers can access this page through Paid Advertising or by clicking a brand name or logo in any listing. Once built, Amazon stores offer built-in “insights” for you to study. “We were very satisfied with the Enhanced Brand Content – so we decided to update our Amazon Store as well.”. These analytics will give you information on traffic and sales associated with your store. On their Draft Chocolate Milk page, we are tempted not only by the slow drip of chocolaty goodness down the glass but also the assurance that this is a high-quality beverage made from premium cocoa and real milk. Today, features like Amazon Stores allow brand owners to design and create multipage stores to showcase their brands, products, and value proposition on Amazon. We have combed through the Amazon platform searching for best-in-class examples of Amazon Brand Stores and these are the ones we felt represented that. If you’ve shopped on Amazon lately, you’ve probably noticed that the platform has become a cesspool of non-name brand goods. When you create the product listings, you can enter the brand … Stores allow you to create your own curated brand destination on Amazon at no cost. This brings benefits for the merchant and the consumer alike, as they can be more certain than ever before that they’ve chosen the exact item they’re interested in. Leveraging Amazon’s intuitive, user-friendly template and feature options, brands can design multi-page stores that help shoppers easily navigate to the products and categories that brands choose to showcase. You also need to have a strategy for tools like Amazon Sponsored Product Ads that allow you to market your products to shoppers on the site. Their trust in Amazon is affirmed. Bear Paws is a great example of a small company using their Brand Store well to showcase the product, the company behind the product and the community the product is for. Graphically clean and consistent the Nespresso Brand Store draws you through two product categories and finishes by drawing your attention to their mission as a brand. You might not have realized that some of the best furniture and décor brands have Amazon storefronts, often with a curated selection of what’s available on … Their use of color combined with white space around lifestyle photography is extremely compelling. Best Sellers – A curated collection of their top-performing ASINs, Advil PM – A page featuring Advil’s line of PM pain reliever products, Medication Delivery Method – Advil created specific pages for Tablets, Liqui-Gels, Gel Caplets, and Film-Coated options to help consumers find all available products in their preferred pill type. While the store is on Amazon, it feels definitively Zinus, accomplished in part through carrying over the same language style and color scheme they employ on their own website. It’s basically like creating your own ecommerce website on Amazon. This store is simple and effective. Their extensive product lineup can be classified into four larger categories – Advil, Children’s Advil, Advil PM, and Advil Cold & Allergy products. The Garden of Life does a good job of beautifully showcasing a line of products and product categories. According to an interview with Abis Hussain, Senior Marketing Officer at Relevium Technologies Inc., implementing Enhanced Brand Content and building an Amazon Store was critical for the success of BioGanix on the Marketplace. It lets you tell compelling stories about your brand, and gives shoppers even more reason to … You will need to consider the upkeep needed for your storefront. Though some of us may remember BCBG as the brand behind our prom dresses, others know the designer has evolved to create a beautiful line of sophisticated clothing and casual styles with a feminine vibe. This was also the first place Amazon allowed you to create a source tag that could be applied to outside websites and help you measure the impact those websites and advertising platforms had on your traffic and sales. For some brands this is necessary and the most effective way for them to market their products. They skillfully give their store a luxury feel, highlight best-selling products and bait customers into clicking through to their category pages. Today, features like Amazon Stores allow brand owners to design and create multipage stores to showcase their brands, products, and value proposition on Amazon.. Long gone are the days when Amazon sellers didn’t have the tools they needed to build brand … With some editing, they could have one of the strongest Brand Stores on Amazon. The Brand Store provides the customer with a much better idea of who is behind these products and what you can use them for. "Customers definitely have the ability to engage with the brand directly," says Nitin Mamillapally of Sellozo. The Melissa & Doug Brand Store has too much content. This option is a great way to get your products in front of more people. Crucially, unbranded searches like “men’s running shoes” also have a suggested brand store.” At this time, Amazon hasn’t announced which brands will be participating in the test or which brand store will be featured for unbranded searches. They do a great job at connecting their brand and value propositions to the life you deserve, with gentle reminders like the below…. There are a lot of policies and requirements for Amazon Creative. But they can't completely ignore its orbit, as Amazon still sets the conversation in e-commerce. You then pick a store name. According to Kantar’s latest global BrandZ ranking, Amazon’s value grew 52% between 2018 and 2019, while Apple grew 3% to $309.1bn and Google by 2% to a little just under that at $309bn. One of the most strategic advantages of an Amazon store is the Amazon URL. ], Amazon Surging in Google Shopping Auctions Heading into Q2, Pros and Cons of Server-Side Tagging in Google Tag Manager. “Amazon Stores are not only here to stay, they are becoming a fundamental part of a brand’s strategy on the Marketplace. Amazon Stores are a free, self-managed product that allows sellers to create a customized, brand-centric shopping experience within Amazon.com. If you’ve shopped for a mattress, bed frame, or sofa – or even plush dog stairs to help your pooch easily access a comfy spot on a mattress or sofa – you’ve likely seen Zinus products returned in the search results more than once. The landing page of their storefront clearly and beautifully highlights the different categories that their brands fall under without wasting a lot of space. Because our team understands those restrictions and policies, we saved Verilux a significant amount of time on revisions & resubmissions. Everyone knows Amazon owns brands like AmazonBasics, but there are many more that are less obvious. They use unique visuals and carefully planned white space to set their Brand Store apart on Amazon. With the release of more module selections and features, we can only expect Stores to continue to rise in discoverability and enhance the Amazon shopping experience for brands and consumers even more.”, – Hiram Cruz, Director of Creative at Tinuiti. Good luck with making your Brand Store. Verilux’s Amazon Store Helps To Educate New Consumers: One of the most important aspects of Verilux’s Store was to educate their consumers on their products. When you build your brand store consider how many marketplaces your business is in and how often your product selection will change. Brand Store pages don’t just bring some good traffic and sales but they also help you rank organically on Amazon. Clarks’ does this well. You can then sell different brand name items under your store. But even if you can’t make it to one of their 30 cafes across the US (and growing! For example, let’s say your store name is FBAShop and you want to private label Brand X, Brand Y and Brand Z with multiple products in each brand. 4) Helps you market new products to already existing customers. Copyright © 2020 Tinuiti. If you need help creating a Brand Store or growing your Amazon business please fill out our contact form. If you are a registered brand owner on Vendor Central (1P) and Seller Central (3P) you can create a brand store. Amazon Brand Pages vs Amazon Stores: According to Leo Carrillo, Marketplace Channel Analyst at CPC Startegy, not only do Amazon Stores offer better advertising features than Brand Pages, they also have a higher conversions rate – on average 5% to 10% higher than Brand Pages. Amazon has now launched a program called Amazon Attribution which will provide source tags to help you measure that traffic to your individual ASINs. As in a physical marketplace with multiple stalls or stores, on Amazon you need to make sure your products stand out from the crowd. We also managed all aspects of the Amazon Store submission process. Some of the private-label brands are even exclusive to Prime members. This is the default presentation for a brand that is enrolled in Brand Registry. Advil Streamlines Shopping with “Add To Cart” Buttons: To enhance the shopping experience, Advil leverages the “Add to Cart” and “See buying options” buttons to allow shoppers to buy directly from their Amazon Storefront. The problem is, the effectiveness of the content is lost, simply because there is too much of it. It is the Vendor and Seller’s responsibility to comply with all applicable laws and rules and regulations that apply to the Vendor or Seller, the content of the Store, and any location where the Store appears. There are two schools of thought on whether you use keywords and tie what you sell into your Amazon brand name. While it can be hard to find, it is the one place on Amazon that you can showcase your full product offering with branded collateral. You have a pretty good idea of where each category page is going to lead you, but you won’t get to a specific product without clicking through. Amazon Photos Unlimited Photo Storage Free With Prime: Prime Video Direct Video Distribution Made Easy: Shopbop Designer Fashion Brands : Amazon Warehouse Great Deals on Quality Used Products : Whole Foods Market America’s Healthiest Grocery Store: Woot! Amazon offers sellers two different ways to do business. And they have had a positive buying experience with the seller. In fact, independent third-party sellers sold more than a billion items during the 2019 holiday season alone, using Amazon to reach hundreds of millions of customers, build their brands, and grow their business. Amazon is a popular store—which makes it a great opportunity for online sellers. A “Best Sellers” section works well for pet parents who aren’t sure where to start, while the final images on their store homepage underscore the most important elements of their food, including each aspect of their 5-Star Promise, with a button to “Learn More” if you want the full Merrick story. Indo Board also takes advantage of one of Amazon Store’s latest features – the Shoppable Image module.